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Users will soon have a new feature that allows them to lessen the volume of AI-made content appearing in their timelines. This move comes as the platform announced that it presently contains over 1 thousand million AI-generated clips.

Testing and Rollout

This change is undergoing trials over the next few weeks before a widespread release. This advancement coincides with a surge in AI-generated material, spurred by recent AI video creators.

AI Proliferation Online

Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A large amount of this output is considered mass-produced AI material, a label for substandard, bulk-generated content that is typically absurd or surreal.

Our research shows that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we want to provide users the ability to adjust the amount of that, based on their own choices,” commented a spokesperson.

AI on the Platform

TikTok shared that there are currently 1.3bn videos on its service identified as artificially created. In total, over 100 million media items are added to the app each day, making clips made by AI a limited percentage of its complete catalog.

User Control Features

Users will be in a position to limit or boost the level of AI-generated videos they see by accessing the “manage topic” feature in the platform and selecting AI-made media. Other topics that are already be modified under the filter cover news, style, cosmetics, and choreography.

AI Disclosure Rules

The platform’s guidelines oblige content makers to tag lifelike AI-generated content, and it bans malicious AI impersonations of public figures or emergencies. Any believable artificial content that is not labeled can be removed under its terms of service.

In addition, the service will henceforth apply an AI-generated label to content made using its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This action is aimed to help prevent users from seeking to circumvent the tagging system.

AI Literacy Programs

TikTok is furthermore establishing a $2m AI literacy fund for professionals and organizations to create learning resources about responsible artificial intelligence. This project will support charitable organizations dedicated to educating computer science.

Platform Protection

The platform has supported its content review process, amid discussion over intentions to lay off a large number of safety staff in the United Kingdom. TikTok is set to cut 439 jobs in its trust and safety division in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.

A company official clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content before it has to be seen by humans. The platform announced a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to reliance on its automated systems.

It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is where a extensive automated help is making a difference process content quickly.”