Must My Aspiring Content Creator Friend Stop Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes vlogs about city life, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be involved. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a jumpscare: I might be bare-faced, an awkward face or be captured mid-bite. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me serving as her free crew. She could easily employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her create material.

I’m grateful that she has supported me with my design career, but I resist our friendship to become merely a tally of favours. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to experience it without being recorded, edited, or posted for an viewers. I am not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that style of informal, self-made film-making.

Content creation is my version of living actively: noticing the details, posting them with an viewership that values the craft behind it. I never intend to make Beth uneasy. Bringing her to industry events was my method of offering access, giving her a chance to experience behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it's simply being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see the benefits the work we make together can achieve: an opening. I understand not all people enjoys being on camera, but often spontaneity is what makes content genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions support one another in small ways. My assumption was filming a clip here or there would be fun for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors lively and pleasurable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and want to avoid content creation to come between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still considering hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She needs to honor her friend's personal space.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she must to hear what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your friendship. Create some authentic experiences, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

David Anderson
David Anderson

Liam is a passionate card game analyst and writer with over a decade of experience in competitive play and deck building.